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The thinking man, a universal subliminal message hidden in the ether of collective consciousness. Why am I?

Faith, belief that there is meaning.

Art, search for meaning.

Philosophy, art of meaning.

Consciousness, the primary tool of life, the primal matter of existence.

Choice is the creator of time, without choice there couldn’t be change, without change no life.

Living through choices we create experiences, which through awareness expand our consciousness. But aren’t all experiences created equal by definition?

The existentialist dream.

That would create meaning in the experience within itself, at the same time killing the meaning of choice. Though if the choice has no meaning the “I” is dead too, and without the I there is no choice in the first place, therefore a paradox is created.

So the only option is to nullify the assumption that consciousness can be expanded.

What if consciousness could be only experienced ?

Our choices being the pulses of a labyrinth of infinite experiences, vibrating at various frequencies flowing back life into consciousness, keeping it “alive”.

Giving the “I” a chance to get stuck in the labyrinth as well as to discover several layers of being and not only the existential worldly one.

“How could they see anything but the shadows if they were never allowed to move their heads?”
? Plato, The Allegory of the Cave

Sadok Kohen

In truth, without deceit, certain and most veritable

Reading time: 1 min

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a question that I have been asked more then a few times during my school years as an essay.

I always thought it was a stupid question: off course it does! How selfish of humans to think that human perception is the center of the world (the argument of George Berkley, the original inquisitor of such a question, whom philosophized about reality being only human perception). I got straight A’s arguing that the forest is “some ONE”, the animals, even the other trees “hearing”. I even argued the physics of sound, and that the sound waves existed regardless of a receiving agent…

And for some reason every now and then, when I see a forest, that question keeps coming to my mind, and I keep dismissing it, as I already had “the answer” for it.

This morning going through the forest, the same question popped again and I was just about to dismiss it that it dawned on me: I could not be so wrong!

I was so focused on the “effect” of the tree on the world around it that I never stopped and thought about the TREE! It is only when you acknowledge the “presence” of the tree and what it is going through that you begin to grasp how important the “acknowledgement” of the fall is, the awareness and the perception of it makes a whole lot of a difference. And most importantly not for the trees sake but for OUR sake…

I just realize now that back then when I was answering the question I was falling in the many fallacies that would make me feel totally un-responsible for that tree’s fall.

Trees after all, do fall in forests! right ? And yet I never asked the question why…

There are only two motivators that rule human behavior since the stone age: seeking pleasure and avoiding pain. What the ruling class has discovered very long times ago is that both motivators can be very easily programmed. And what we have been programmed to believe is that there is so much pain out there, so much to fear that the only way to avoid it is to be complacent.

We have thought ourselves so many ways to run away from pain that most of the times even when we are seeking pleasure, it is in some form,  avoiding pain.

We are programmed not to hear that tree! And we are “programmed” to even think that our “not hearing” makes the tree go away!!

And trees are falling all around us all the time, and we do live in that forest. And there is no forest anymore, and its not about not hearing anymore but also not seeing. We are living a crippled life, and trees keep falling.

So at the end, my first instinctive reaction to the question was right, the trees do make a sound when they fall regardless of us hearing them, but does it really matter ?

Hunger, animal slaughter, global warming, poverty, oppression, sickness, violence… so many trees falling and there is no one to hear.

I sometimes look up to the universe and think that if the earth implodes and there is no one out there to notice, did we really exist ?


Sadok Kohen

“In truth, without deceit, certain and most veritable”

Reading time: 2 min

After months of work, today we finally submit our game to the App Store!

We put a lot into it, its just a start but I believe a good one. I can see great potential, I hope the world will agree with me.

It is also a very important trial for me, I always believed in gamifying education, this app will give me important clues on that direction.

The whole process of bringing the game together was a big lesson. I can see much better and appreciate the effort behind even what seems to be a very simple app.

The name of the game is NumerIQ. (

Will be available in few weeks…

I love to build… This feeling is priceless…

Sadok Kohen

In truth, without deceit, certain and most veritable.


Reading time: 1 min

The word “captain” comes from the latin word caput meaning “head”; anything that you do using your head, assuming you are the sole master of your thoughts and actions, literally makes you a captain!

And no captain is a captain without a ship: weather it be your company or a relationship: anything in your life that has a direction and needs guidance is a vessel.

The Row-Boat

Sometimes you find yourself on a row-boat, its mostly about strength, stamina, endurance and momentum. Passengers are mostly dead weight if they cannot help, and if they do help, they are only “helpful” if you are in perfect sync, otherwise they could be pejorative. Outside conditions have a direct impact on you, even a small current shift can make your life much harder or easier, depending on your direction. You can go quite a bit on a row boat, but the speed and distance you can travel on it is very limited, on the other hand it builds muscles and experience about the sea and even if you are thrown overboard its easy to jump back on it. Agility is a big issue, you get immediate feedback on your turns but its cumbersome and slow to change direction, so you need to have a very clear idea where you are going from the start, draw a straight line and almost never look “back” but for small adjustments.

The row-boat is what’s given to you as a birth right. The beauty of it is that no one can take that away from you. It’s easy to fix, even to rebuilt when it is totally trashed. The row-boat is what should give you the confidence that even when you hit rock bottom, you always have what’s needed to come back afloat and go wherever you chose to.

The Motor Boat

The motor boat is an adventure, a thrill, a passion. It’s about finding all the fuel you can find and navigating through different islands mostly undiscovered in search for a treasure sketched on a map that is far from perfect. Coming in different sizes and speeds, motor boats are very agile, very fast and manageable. To be enjoyed with friends or like minded people but does not allow for too many. Not suited for higher seas or very long trips, they are the perfect means for short and tricky journeys. Reflexes at high speed are key on those rides, they easily tip off and once they do the engine is bust. Intuition and vision are other skills the captain of such vessels shall require: the burn rate is high and finding fuel in the middle of the sea is quite often a challenging task.

The motor boat is a start-up, an entrepreneurial endeavour, being personal or business: it’s about having a dream and chasing after it with a mighty force of will. It’s about discipline and learning or more likely applying that learning towards the achievement of a goal. The motor boat is the spark, it’s fun and easy to ride but it’s mostly short in lifetime. It is not very stable and does not do well against storms or unexpected conditions or obstacles. The beauty is that turning it around is very fast and easily done, as long as you can see that obstacle in due time.

The Yacht

The yacht is what you upgrade to, when you need to take longer and more stable trips across the sea. Still quite agile but not nearly as much as the motor boat: the feedback time from action to reaction is much slower but yet manageable. The yacht has the conforts of being bigger, softer, quieter and of much bigger range; on the other hand it generally requires more staff depending on the size and finding a good crew is what makes the ride enjoyable or sometimes not endurable. The longer the size and the range the more is required to travel: better planning, better skills, well defined processes and perfect execution.

The yacht is the mid-size company, the long term commitment, the monetary employment. The yacht is where you are stable and where the routes are fairly well known. It’s mostly routine if not for the eventual unexpected surprise. It’s the marathon man kind of a life. It’s dependable, enjoyable, not too high and not too low. Again depending on the size and quality, the yacht can provide a very decent life for most.

The Ship

The ship is a monster with a life of its own. It is not for everyone. The time between action and reaction is so slow that you need to become a mastermind strategist to deal with managing even the simple cruising. A ship can maintain many many families and all sorts of different skill sets are required within. Delegation is key and the crew is even more important and harder to manage because of the size. Its about inspiring through leadership. It’s about having mastered all kind of sailing skills and having been able to engrave those skills inside every aspect of this huge vessel.

A ship can touch and save many lives; but those many lives are also big responsibilities to carry, and being a fair and responsible captain is not easy task at all.

The Sail Boat

The sail boat is for when you have no rush, when you decide to sit back and enjoy the moment, watch the sun set, breath in the salty breeze and look to the horizon in high hopes. The sail boat teaches you about faith and about freedom. It teaches you when to open your sail fully, or to half… or not to open it at all. It teaches you about nature and to be one with the elements around you as they can be your best friend or your worst enemy. Its when you do not need to take sudden turns but work with your environment to reach your destination. It allows you to travel open seas if you are brave enough to take on the storm and still trust your ballast to keep you from sinking. A sail boat is about balance, symmetry, harmony and peace.

The sail boat is yet another  birth right, but this one is not “given” to you, it’s what you actually live to find, and once you do find it, it’s what is worth fighting for to keep. No matter what other type of boat you cruise, the sail boat is what you strive to come to as soon as you are done. Not having found your sail boat is like not having found your purpose. There will be times when the wind will be dead and you will need to wait for it; there will be storms, keeping you trapped in an uncomfortable interior. It will seem to you that other means of transport might give you the opportunity to skip those parts, take short cuts and boost away to nicer horizons. At the end, despite all of the adventure and ecstasy experienced aboard faster, more powerful or bigger vessels, you will find out that the dearest moments in your life are all lived while on a sail boat.

The Surf Board

The surf board is the wild night, the dance, the scream against the wind, the fling, the competition, the animal instinct… The adrenaline of riding the wave to the end. The worry less, stressless, thoughtless stolen single moments, engraved in our memories. Moments where we are no captains no more but simply kids, playing by the sea…

Oh Captain

It’s important to understand what kind of vessel you are on, and cruise accordingly. There are some mix cruise types in life, so sometimes it could be tricky. This is where the most important trait of being a captain comes in handy, have faith in yourself:

“It matters not how strait the gate, How charged with punishments the scroll, I am the master of my fate: I am the captain of my soul” ~William Ernest Henley

And don’t forget:

“If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” ~Thomas Aquinas

Sadok Kohen

In truth, without deceit, certain and most veritable.






Reading time: 6 min

Plato’s Theory of Ideas is telling us that every “person” (every form, every entity or every event) is a reflection of an abstract Idea of that person. This Idea is holding in its abstraction the full potential of it and life on earth is simply a game of light that passes through prisms of such Ideas.

A cabalistic story tells us that when we die there is only one punishment, and that is to be placed in front of a special mirror and be shown what your true potential could have been.

I always found this punishment to be very deep and very scary!

It would take an incredible amount of mastery of language and an angelic insight on the “true” mechanics of life, relationships and human psyche to be able to bring to earth such a heavenly mirror, and it would turn that punishment into a blessing: a chance to redeem ourselves.

This book is such a mirror: it blatantly shows us with all its clarity how all the missed opportunities, the wrong turns, our belief systems, our courage, passion and lust shapes us for better or for worse who we are and who we could have become!

But its not only about being able to bring such a mirror down to earth as it would be very hard to look carefully, directly at it! Fi allows us to ease into it, by taking us through a very personal and familiar journey, leaving us at the end to realize who we really can be…

Thank you Azra for bringing us all this very precious gift! You all can find it here:

Sadok Kohen

In truth, without deceit, certain and most veritable.

Reading time: 1 min

There are history books, accounts of events, telling us what happened in the past; there are philosophy books, giving us access to various perspectives on how to decipher those events in search for The Truth; there are psychology books, even if still scraping the surface of the human psyche, with some clues about the connection between events, emotions and actions; there are science books, ongoing experiments on the mechanics of that psyche… And then there are stories, stories that transcend through the ages, kaleidoscopes of original ideas, organic quantum containers of the collective consciousness, storing all the knowledge and wisdom of all those books into simple phrases with direct access to our awareness.

Sadly today, I will not tell you such a story, I wish I could; but today, all those books made me see what was hidden before my eyes with such clarity that took all the fantasy away. Today, I will simply tell you what I saw, and I am using the term seeing in the most scientific terms, no metaphors, no hidden meaning. Believe me: “knowing” is not seeing and seeing is definitely not knowing; so each time I use the word, please realize it is not a perspective, it is not an opinion, it is not judgment…

It all started with an act of peaceful protest to protect a park that was doomed to be turned into a building, a shopping mall to be exact. I saw people singing at the shadow of those trees, reading books, telling stories, feeling together for a change, an occasion to put into action their ideals, an opportunity to feel true to themselves.

Then I saw a heavily armed police unit, out of nowhere, tearing apart that togetherness with such hatred, such force, and such brutality. They were not there to stop the act; they were there to destroy the idea.

The idea that one is free to act on his beliefs, the idea that one is entitled to a voice, the idea that one can express himself, the idea that one can chose not to be afraid… The idea of freedom!

What I saw after is what I have heard in history books, watched in movies, told in stories: there might have been hundreds behind the action of peaceful protest but there were millions behind the idea.

And I saw those millions fill the streets. I saw flags representing opposing beliefs walking peacefully side by side. I saw young and old, walking towards that park. But it was not the park we were walking to, I saw a park transcend into the archetypical symbol it really was: during the revolution the building that the government was trying to re-build was destroyed by Ataturk, the father of the republic, for the reason that groups inside that building were plotting to bring a totalitarian regime instead of democracy. The same Ataturk has planted those trees in place of that building.

So I saw that for the government too, it was more then a simple act of oppression and control. They were also fighting, but for a different idea, a hidden agenda to build a pillar of their ideology in the middle of the city.

And I saw them putting the methods and tools of that ideology into action: Brutality, excessive use of power, abuse… total madness.

Then I saw another “legend” come to life: the illusion of the free press. Not one major media reported the events as they happened for all 3 days, not one. When millions of people were on the street, there was not one channel covering the story. This was so absurd and so irrational that I am actually really happy it happened. The media being totally controlled by the government was so bluntly so unmistakably before our eyes that the disenchantment was immediate: even more people rushed to streets to see and experience with their own eyes what was really going on.

The social media did its job in keeping us all informed; but I also saw how easily disinformation can run through the same channels, difference being that as by nature not being built to be controlled, the disinformation is much more easily filtered by good sense and education.

I saw a prime minister so full of himself, so focused on his target, so anxious to get there, so disconnected from such a large portion of the country (at least 50%) so unaware of the scale of the movement that he dared ignite it even more by calling those people bums and alcoholics on TV; playing the bully, threatening them to start a civil war by bringing to the streets “his” people: “You bring 500.000? I can bring 1 Million if I want!”… and I saw no one, not one journalist being able to confront him on those words.

Again I am so happy to have seen all this, it was as if for a moment, the curtain has been ripped apart to show what was really going on behind it. A glimpse inside an idea so totalitarian, so brutal and so “real”, lurking in the shadows.

Because finally that was what we really were able to see: the true, naked identity of what was so meticulously covered throughout so many years.

It is not the first time that this fight has been fought, it is not the last. It does not concern only Turkey, an idea has no borders, it is not about today it is timeless..

What will happen now is for future history to tell but the past tells us that any idea needs a leader to become a real movement, and today there is no one around…

The truth changes people and so we are changed. One-way or another one day we will be part of history, philosophy, psychology and science… And they will also tell stories about “us”, so we need to think individually really hard, what role we would like to play.

Sadok Kohen

In truth, without deceit, certain and most veritable.

Reading time: 4 min

I agree to everything he says. We need to move!

Sadok Kohen
“In truth, without deceit, certain and most veritable”

Reading time: 1 min

Finished and completed… Although the two words are synonymous to each other in the dictionary, there is a very distinctive quality that separates fundamentally their meaning.

Something that is finished is something depleted, something ended, there is nothing left. Something that is complete on the other hand is something that has all pieces together, something that is whole.

In a mathematical sense while finishing is a function that limits to 0 from 1, completing is a function that limits to 1 from 0.

Understanding this difference is also understanding two key character traits: The Finisher and The Completer.

The Finisher is focused, locked in. He is going to pursue his target to death. Once that target is terminated he is ready to move to the next. Not much questioning, the Finisher is a soldier, he works on absolutes. His features allow him to have the sharpest skills that allow him to finish the tasks at hand in the most efficient way.

The Completer is a visionary; he could not be able to move without seeing the whole picture first. His most preferred perspective is the birds eye view. While at work he would need to take few steps back every now and then to admire his creations, questioning their meaning on the grander scale of life. Very difficult in accepting orders, the Completer is an artist.

The Finisher is a doer; he finds joy in the action, being idle is a torture to him. Inclined to think that no one could do his job better then him, he would find delegating very hard and end up in micro managing or doing the task himself.

The Completer is a thinker; you might find him often still, but you should not mistake that stillness with laziness, those moments might be his most creative ones. If possible he would prefer to delegate most of the work in order to find peace in watching all the pieces come together.

While the Finisher could get lost in the details, the Completer would get lost in his vision, resulting in paralysis.

The finish line is where the Finisher satisfied with himself goes home, the same finish line is where the Completer looks back at the road he travelled in awe.

It’s when one learns from the other, and finds his place in this world that the magic happens. Even if I believe the core is imprinted at DNA level, it is definitely possible to develop one’s personality to include skills from the other:

Nothing is complete until what needs to be done is finished…

Equally valuable, a corporation (or any other social endeavor) needs to be careful in having the right amount of traits in the right positions to properly function and be successful. And also often have workshops to cross-pollinate between each other.

And if a person is neither a Finisher nor a Completer, beware! As they bare the most dangerous potential for stagnation.

From a metaphysical perspective completing is religion while finishing is science and:

Science without religion is lame, religion without science is blind. ~Einstein

Sadok Kohen
“In truth, without deceit, certain and most veritable”

Reading time: 2 min
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