Building Momentum: The excruciating wait

It is one of the most difficult times in business. You have done the hard part of building something great and now is in the wild, getting some traction.

You are not nearly done though and as one part of you wants to build more, you need to have focus on germinating the first seedlings, grow your first fruits and do your first harvest so that you can have better knowledge of your current production quality and optimize it for the second round.

Now while building and optimizing you realize you are growing and your maintenance needs are increasing exponentially. You can’t do it all yourself anymore. You need more people, and you need the best, which are always very hard to find.

As you gain more traction you realize this energy building up at the core of your venture. It is like a shining globe radiating spikes of light in every direction but you know that it is not ready to let loose.

This is a point of no return, you either need to feed it for it to grow or it will die away. On the other hand it is so fragile that you also need to build a structure to contain it. It can self implode or disperse in the air if you don’t…

And you just know that if you succeed, one day this energy will be stable and big enough that it will start feeding itself and will not need to be contained anymore. Until then, the wait is excruciating.

That gentle rumbling sound of the vibrations emitted from the sphere, like the heartbeats of a baby in an incubator: relaxing and horrifying at the same time…

Like every caring father, I need to tend to it with patience, love, care and faith… I am sure it will grow to become this incredible creature!

Sadok Kohen
“In truth, without deceit, certain and most veritable”

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