Freedom is a tricky word, it is very subjective, its a shape-shifter perpetually changing identity.

Sometimes its just a way of being, so romantic and courageous, sometimes its a revolt, a revolution, a declaration of independence, a country, a job. Sometimes its a house with a view, sometimes a word, sometimes a song. It can be a smile, a kiss, a stroll in the park, a juicy wonderful steak. Its sometimes a book, a movie, a name… But at the end its just a word.

We live in a world with lots of illusions, the biggest illusion is freedom! We have no difference from the world depicted in the Matrix:

Agent Smith: Why, Mr. Anderson? Why do you do it? Why get up? Why keep fighting? Do you believe you’re fighting for something? For more that your survival? Can you tell me what it is? Do you even know? Is it freedom? Or truth? Perhaps peace? Yes? No? Could it be for love? Illusions, Mr. Anderson. Vagaries of perception. The temporary constructs of a feeble human intellect trying desperately to justify an existence that is without meaning or purpose. And all of them as artificial as the Matrix itself, although only a human mind could invent something as insipid as love. You must be able to see it, Mr. Anderson. You must know it by now. You can’t win. It’s pointless to keep fighting. Why, Mr. Anderson? Why? Why do you persist?

I find myself asking the same questions again and again. Different circumstances, same questions, sometimes it makes me want to puke…

There are several wars you can attend to, but not all are clean and you can’t win them all. A saying says:

Never wrestle with a pig-you both get dirty but the pig likes it!

Another says:

Never argue with an idiot. They drag you down to their level and beat you with experience!

Well its sometimes hard to run away from getting dirty and from being beaten down. Its also true though that every war bares a lesson, and every lesson has a price. The price makes you want to shrug and give up on the world you have built on your shoulders, and life seems so pointless and in vain.

So why, Mr. Anderson? Why? Why do you persist?

Because I choose to.

Sadok Kohen

for Sam

It has been 5 months since the decision was made for a new start-up. It was a new country, a new business model, a new challenge. 5 months of hard work, sleepless nights and tough decisions.

There was to localize, there was to develop, there was to structure, there was to partner, there was to invest, there was to decide, there was to market, there was to support, there was to design, there was to hire, there was to buy, there was to sell…

Then there was to finally launch!!

And there is to localize, there is to develop, there is to structure, there is to partner, there is to invest, there is to decide, there is to market, there is to support, there is to design, there is to hire, there is to buy, there is to sell…

The unexplainable feeling of traveling uncharted seas, of finding new horizons and building your home on virgin lands. Setting your own standards of excellence in doing so…

I love start-upping! I love my job…

Bidplaza.it is born… and growing up!

Sadok Kohen